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Journal cover: Journal of Fashion Marketing and Management

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Online from: 1996

Subject Area: Marketing

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Table of contents:
Volume 16 issue 1

Published: 2012, Start page: p5

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Articles
Article Id: Article Information:
17019403 Acculturation: An exploratory study of clothing consumption among Black African women in London (UK)
Ayantunji Gbadamosi (pp. 5 - 20)
Keywords: Acculturation, Clothing, Consumer behaviour, Ethnic groups, Market segmentation, United Kingdom, Women
Article type: Research paper
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17019404 Analysing the influence of the presentation of fashion garments on young consumers’ online behaviour
Helen McCormick, Charlotte Livett (pp. 21 - 41)
Keywords: Consumer behaviour, Electronic commerce, Fashion, Hedonic effects, Internet, Product viewing, Utilitarian effects, Young consumers
Article type: Research paper
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17019405 Influence of collective self esteem on fashion clothing involvement among Indian women
Arpita Khare, Ankita Mishra, Ceeba Parveen (pp. 42 - 63)
Keywords: Age, Clothing, Collective self esteem, Consumer behaviour, Fashion, Fashion clothing involvement, Identity, India, Women
Article type: Research paper
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17019406 Postponement and supply chain structure: cases from the textile and apparel industry
Hassan Chaudhry, George Hodge (pp. 64 - 80)
Keywords: Buyer-seller relationships, Garment industry, Partnership, Supply chain management, Textile industry, Textile/clothing supply chains, United States of America
Article type: Research paper
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17019407 Luxury customer value
Ho Jung Choo, Heekang Moon, Hyunsook Kim, Namhee Yoon (pp. 81 - 101)
Keywords: Brands, Consumer behaviour, Customers, Fashion, Korea, Retailing, Value
Article type: Research paper
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17019408 Materialistic, brand engaged and status consuming consumers and clothing behaviors
Ronald E. Goldsmith, Leisa R. Flynn, Ronald A. Clark (pp. 102 - 119)
Keywords: Brand engagement, Brand loyalty, Clothing, Consumer behaviour, Involvement, Materialism, Status consumption, Students, United States of America
Article type: Research paper
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Editorial

Article Id: Article Information:
17019409 Can you feel it yet?
Steve Hayes
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2011 Awards for Excellence

17019410 2011 Awards for Excellence
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